Mazda has given its BT-50 pickup truck a minor change and announced that the new
model will help it achieve a total pickup truck sales of 12,700 in 2008, up from
11,000 units in 2007.
Produced at the AutoAlliance Thailand (AAT) plant in Rayong, the BT-50 is also
exported to 130 global markets from Thailand. The facelifted BT-50 maintains its
sporty appeal, with the new design adding a more dynamic and robust look.
There is a new front pentagonal grille, along with new front bumpers,
multi-reflector headlights and turning lights. Meanwhile, the rear lights are
larger and come with chrome trim. The side profile is highlighted by a new wheel
fender kit, as well as 15-inch or 16-inch 5-spoke wheels. There are 11 colours
to choose from as well.
Mazda Sales Thailand Co Ltd marketing director Sureethip La-ongthong says that
the company will focus on two-wheel-drive pickup models this year. As much as 97
per cent of Mazda pickup truck sales are made up of two-wheel-drive models,
while the remaining 3 per cent are four-wheel-drive models for fleet customers.
"Previously the ratio between two- and four-wheel-drive models was 85/15, but
presently the popularity of thr four-wheel-drive models have grown," she daid.
Sureethip said the company will emphasize on the 4x2 2.5-liter and 3.0-liter
models, with prices starting at Bt489,000 foi the standard cab and Bt541,000 for
the Freestyle cab. The 4x2 Hi Racer starts at Bt602,900 and the 4-door model at
Bt612,900.
Mazda is also planning to spend Bt20 million for a countrywide roadshow to 12
provinces from March to June. Caravans of the BT-50 and Mazda3 will be shown
along with special activities including special stunt shows, concerts, games and
prizes. Sureethip said the automobile market should finish the year at 650,000
units, and Mazda plans to sell 16,000 units, which is approximately 2.5 per cent
of the market.
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