Mascara makes eyelashes look longer, darker, fuller and thicker and conditions them too. It helps to open up eyes to a great extent. It is also the most beloved cosmetic of most women after lipstick. It is available in many skin colors depending on the natural colors of the lashes and some funky colors too. There are regular or water-soluble mascaras, which can be removed easily without the help of eye makeup remover avoiding the sagging of skin and waterproof or water-resistant mascaras that do not wash off easily and is great for summer and monsoons. It is the best choice for athletes and swimmers, as it does not melt away with sweat and water. Most water-resistant formulas are so processed that they do not smudge or flake easily.

Mascara is used essentially for all types of makeup from nearly natural day makeup to glamorized party makeup. Colored high impact mascaras make each lash stand out on its own and make it look bolder, longer and much more beautiful. This versatile cosmetic can be used skillfully to add a subtle effect or produce a bold striking result depending on what type of mascara you are using and how you are using it. For a natural look, match your mascara with your hair color. Brunettes can wear black mascara while blondes can opt for a browner shade. Colored mascaras don't go well with conservative outfits and must be avoided at the workplace. As they are quite noticeable and instantly add a daring edge to your personality, you can experiment with it at fun hangouts and lively night parties.

Mascara brushes are of usually two types - Straight brush, which is a great asset when it comes to apply mascara on lashes in the corner of the eyes that cannot be reached easily and Curved brush, which works on more lashes at once simultaneously. Never buy or keep dried mascara, as it may be harmful for the eyes. According to some beauty experts, mascara tubes should be replaced every three months and pumping the mascara wand repeatedly into the tube dries out mascara more quickly. It usually has enough mascara to use already. Different mascaras are available in the market to help you achieve the desired look such as curly; separated and clearly defined; longer and more voluminous lashes. Mascara not only colors the lashes but also highlights the eyes as the focal point of your face and may add a dramatic touch to your makeup.