You may be above 40 but there is no reason, why you should look so. So here are some tips and tricks for mature women to conceal their age effectively and look young forever:

* Use a stiff bristled brush and blush to line the lips rather than a lip liner pencil that helps your lip color to stay put longer and prevent it from bleeding or feathering.
* Use loose translucent powder with a powder brush only once in the morning to set your makeup as reapplying it again and again can accentuates lines and wrinkles. Use a fluffy brush alone for the touch up.
* Use a highlighter to de-emphasize jowls (the lines from the edge of the nose to the corner of the mouth).
* Use a non-frosted powder under the chin to de-emphasize saggy neck. Choose a shade slightly darker than your natural skin tone.
* Frosted eye shadows can actually make you look younger but be sure that you are expert at handling them properly. Use the lightest shade under your brow, a darker one close to your lashes and the darkest on the crease and blend them properly.
* Be soft and subtle in the choice of makeup and colors for the youthful look or get professional help!
* A foundation with a lighter-textured base that matches your skin tone is a must.
* Use concealer generously to cover up any aging lines or blemishes.
* Use cream blushes in golden almond and copper tones and blend them gently from cheeks to temples in an arc for a soft transparent effect.
* Blends of pink and gray eye shadows soften graying hair.
* Use a soft eyebrow pencil that matches your hair color and never ever use black eyebrow pencil.
* Use soft matte lip colors in pink, berry, coral or peach shades to make your lips fuller.