Rolls-Royce Limited was established by Henry Royce and Charles Stewart Rolls
in the United Kingdom on 15 March 1906. It was initially set up as a British car
manufacturer. Later on in 1914, the company started manufacturing aero-engine.
It continued to excel it its business for the following decades. However, due to
the development of the advanced RB211 turbofan jet engine, Rolls-Royce faced a
sudden downfall in 1971. As a result, the British government acquired the
business of the company. In 1973, the car division was de-merged from its parent
company - Rolls-Royce Limited - and named as Rolls-Royce Motors.
Soon after its separation from the parent company, Rolls-Royce Motors was
acquired by a British engineering firm 'Vickers' in 1980. Therefore, the
automaker became a subsidiary of Vickers until 1998, when it decided to sell
Rolls-Royce Motors. When it was announced that Rolls-Royce is being put for
sale, several contenders came forward to purchase the company, among which
Volkswagen (VW) and BMW were in the forefront. Although BMW was already
associated with Rolls-Royce Motors, by supplying engines and other components
for Rolls-Royce cars, the company was ultimately sold to Volkswagen.
The license for the trademarks of Rolls-Royce was distributed among Volkswagen
and BMW. Volkswagen acquired the rights for the 'Sprit of Ecstasy', a hood
ornament that has been used in the luxury cars of Rolls-Royce. Both BMW and VW
arrived at a deal, according to which the latter would use the brand name of
'Rolls-Royce' from a period between 1998 and 2002. Thereafter, it was decided
that BMW would use the 'Rolls-Royce' brand name from January 2003. Currently,
BMW is the owner of the brand name 'Rolls-Royce'. Rolls-Royce cars are known for
their engineering perfection and unmatched style. To commemorate its centenary,
the company decided to launch a new car that reflects its true spirit and thus,
Rolls-Royce Phantom was born.
Rolls-Royce Phantom
Rolls Royce Phantom, a saloon automobile of classic luxury, is an ultimate car
in design, style and technology. For fans across the world, it is a perfect form
of cars having customary Rolls Royce features. 21st century technology has been
blended with the grace of yesteryears. |
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