|

Although they're a big part of the Congressional pitch to get some federal
funds, green cars aren't going to make the Detroit 3 profitable on their own any
time soon. Take the Chevrolet Volt for example. When GM CEO Rick Wagoner
testified that the Volt is being pushed into production for 2011, he added that,
"It will not be at that point fully cost competitive." That statement might seem
like the understatement of the century to some.
According to this CNN Money piece, GM has actually spent about $750 million to
develop the Volt, much of that in battery research. Apparently GM recognizes the
need to stay ahead of (or at least alongside) the competition in developing new
technology and is willing to take the risk of spending that kind of money even
in desperate times. Of course, some of that money will eventually be spread
across the range when the Volt's powertrain and battery advances get shared with
other GM models. Still, it's unlikely the Volt will add to rather than bring
down the bottom line until a second generation model is introduced, which may
not be until 2014-2016.
|