As every year, DuPont Automotive has released its Color Popularity Report, a study that analyzes color trends around the world. For 2008, white is the top vehicle color choice in North America for the second straight year while Europe is dominated once again by the popularity of black vehicles in all car segments. From a global point of view, DuPont's study reveals that preferences are converging around the world, but within the convergence there is subtle differentiation between markets.

In North America, white and white pearl scored 16 and 4%, respectively, black and black effect scored 11% and 6%, while silver, which led the pack for six consecutive years, garnered a 17% market share. In Europe, black/black effect colors dominate the market with 26%, followed by silver with 20% and gray with 18%. Though not as well-liked as in North America, white/white pearl saw a slight increase in popularity, rising from 8% last year to 10% in 2008. The neutral tones of beige and brown also regained popularity in 2008, reaching 4%, up from 2% last year.